BEHIND THE BRAND
Behind the Brand is a blueprint that helps interior designers (or soon-to-be interior designers) start and scale their own business — even if you have no idea where to begin.
Digital Course?
More like a backstage pass. I give you the framework and a never-before-seen peek into how I built my interior design brand and personal profile. I’m spilling the tea so you can learn my trade secrets and skyrocket your own career in interior design.
You’ve got something beautiful to bring to the table… other than the Maison Balzac glassware.
But you’re missing the confidence and a killer game plan.
I get it:
You want to make it official, but you’re a budding interior designer — not an entrepreneur or influencer.
You are so not alone. These are the questions I get asked all the time.
Do they sound familiar?
How do I go from design student to successful business owner?
How do I create a standout brand that feels like me?
How do I attract my dream clients (and ensure they fall in love with me)?
How do I price my services and charge what I’m worth?
How do I use social media to build a loyal and engaged following?
How do I manage the business side of things, like proposals and onboarding?
And where can I get the confidence I need to do it all?
Hey, I’m Kelle.
I’m more chilled out than most, I’ll never rock up in a suit and I have my own creative approach to design, styling, creative direction, mentorship and well, everything else. It’s the secret sauce of my brand.
But back in 2012, I was just like you: dreaming of turning my passion into something more. A lot more. And that’s exactly what I did: I built a six-figure business, a strong social media following, a series of brand partnerships, and this famous house.
Now, I’m showing you how I did it. Why? Because I love helping and inspiring people, and I’m not competitive — unless we’re arguing over colour swatches (kidding!). I believe there’s more than enough room for all of us, and I’m passionate about helping people on their way. Also, my Instagram DMs were blowing up on the daily asking for this exact course.
Now, I’m on a mission to help you discover your own secret sauce, then turn it into more than a successful business (we’re building a brand here) — without the stress, confusion or overwhelm. And when I’m on a mission, I always make it happen!
Behind the Brand is a digital course that will show you exactly how I built my business with ease, so that you can set up (and scale up!) yours.
Because we love a shortcut.
From uncovering your secret sauce to designing your branding, pricing your services and securing dream clients, you’ll be armed with everything you need to feel more confident than ever before to go out and make it happen. YOU are the reason I created this course!
What’s inside the course?
Over 300 pages of downloadable workbooks
Over 5 hours of video trainings and interviews you won’t want to miss!
and a DIY Design Proposal template (worth $149)
Here’s what the Modules look like…
SECRET SAUCE
Get crystal clear on what makes you special — and how you can use it to attract your dream clients! I’ll show you how I magnetised incredible projects and how diving into your ‘why’ can transform your business.
BRANDING
Styling is key for homes and brands. Learn how to inject more of YOU into your business, create a solid brand identity, craft your brand bio and turn your business into an empire with a DIY brand audit and access a Canva template to create your own brand style guide.
SERVICES AND PRICING
Define (or refine) your unique services and follow my advice for pricing. Learn the methods I use to price my services and other pricing options. Best of all, get comfortable charging your worth and secure dream projects!
WEBSITE
Plan and write your new website, create a killer About Me page, create a website that stands out and bypass the most common website mistakes.
ONLNE PRESENCE
Find out how I grew my social media following, plus my hot tips for creating content and boosting engagement, see the exact hashtag sets I used to grow my instagram to my first 10, 000 followers (and how to create your own) and what apps I recommend to build an authentic and engaged online following.
WORKING WITH CLIENTS
I share how I manage my client projects, the 13 steps I created for a fluid onboarding process, my exact email templates for design enquiries and booking clients, how to set boundaries, create epic Design Proposals and the apps and tools I use to streamline my business.
Access a PDF of the Design Proposal that I use to secure incredible projects AND a Canva template that you can customise and create your own Design Proposal!
Learn from in my Inner Circle and access over 3.5 hours of video interviews and gain incredible knowledge in Human Design, Manifestation, Business Mindset, building an Instagram following and writing copy for your business!
are you ready
to rise up?
pay in
full
$777
LIFETIME ACCESS TO BEHIND THE BRAND
OVER 300 PAGES OF DOWNLOADABLE WORKBOOKS
OVER 5 HOURS OF VIDEO TRAININGS AND INTERVIEWS
LIFETIME ACCESS (ONE MODULE WILL DROP PER WEEK OVER SIX WEEKS - AND YOU CAN COMPLETE THE COURSE AT YOUR OWN PACE!)
BONUS DESIGN PROPOSAL TEMPLATE ($149 VALUE)
THE DOORS TO JOIN ARE OPEN NOW!
BITE SIZE PAYMENTS
4 x payments of $222
LIFETIME ACCESS TO BEHIND THE BRAND
OVER 300 PAGES OF DOWNLOADABLE WORKBOOKS
OVER 5 HOURS OF VIDEO TRAININGS AND INTERVIEWS
LIFETIME ACCESS (ONE MODULE WILL DROP PER WEEK OVER SIX WEEKS - AND YOU CAN COMPLETE THE COURSE AT YOUR OWN PACE!)
BONUS DESIGN PROPOSAL TEMPLATE ($149 VALUE)
THE DOORS TO JOIN ARE OPEN NOW!
Future interior designers that want to stand out. Current ones that are ready for a shake-up. Everyone’s welcome backstage.
You’re driven, committed and not afraid of a little hard work. But right now, you might be struggling with feelings of:
NO DIRECTION
Getting lost is great when you’re on an overseas holiday. When you want to start a business? Not so much. I’ll give you the proven process, so you never feel lost or stuck again.
NO BRAND
Having a business is one thing. Having a brand is something else entirely. A strong brand will align with your personality, guide your content and attract clients and followers.
NO FOUNDATION
You have the creative side down pat, but what about the business side? Arm yourself with all the tools, templates and processes that will set you up for success.
NO CONFIDENCE
Maybe your lack of clients has knocked your confidence, or maybe you have a fear of failure that’s holding you back. Spoiler alert: you’re not the problem, and I can prove it.
NO CONNECTION
You know a mentor is just what you need, but you haven’t felt aligned to anyone… yet. My students love how easy, chilled and natural the process is. And so will you.
NO IDEA WHERE TO START
If you’re feeling totally overwhelmed and confused, and wondering how your favourite interior designers have become such a success… It’s the perfect time to do something about it.
Lucky I have just the thing.
FAQ’s
— “How long do I get access for?”
The content for Behind the Brand is drip-fed, one module a week over six weeks. You can start the course whenever it suits you and you’ll get lifetime access to the content!
— “It sounds perfect for me. There’s just one thing. I’m not an interior designer… yet. I love it, but I have zero qualifications.”
I designed this course for anyone interested in turning their interior design passion into a money-making business. I’ll teach you the steps I’ve taken to build my brand, not interior design itself (that’s a conversation for another day).
— “I’m nervous and not at all confident in my skills. Can I really do it?”
Short answer: yes. Long answer: YES — this is a done-for-you framework from someone who has been where you are (me!) and has had success using these exact steps. It’ll take the guesswork out of every stage and as your business grows, so will your confidence.
— “I don’t have time to eat lunch let alone complete a course.”
I’m a big believer that we find the time for what is important to us. That said, I know life is hectic, so I’ve made sure the course is self-paced so you can dip in and out as you need. Once you get started, you’ll feel so excited and motivated that you’ll want to finish it ASAP. Promise.
— “Money is tight — this isn’t my highest priority right now. “
It’s time to flip your thinking: by investing in the course (and yourself), imagine how many more clients and projects you could secure? Still, I know it can be daunting, so I’ve created a payment plan just for you. And don’t forget, it’s a business expense. Boom.
— “I’m in a different industry, can I join?”
Several people have joined Behind the Brand from other industries! Send me a message on instagram and we can chat about whether the course is right for you.
WHAT THEY SAID!
I’ve spent the past few years building my dream business — and the view is nice.
Now, it’s your turn to feel more confident and prepared than ever before to transform your passion into a profitable empire, and to wake up every day loving what you do.